AT&T Global Smart Messaging Suite (GSMS) has been a proven mobile messaging solution for retailers and merchandising organisations for many years.
GSMS is a comprehensive 2-way mobile messaging delivered through a single user interface for inbound and outbound messaging via SMS and email and integrates with existing IT systems to help automate communication and workflow processes throughout a single facility or across multiple facilities for:
- Operations and logistics
- Critical incident management
- Remote worker, field staff and mobile team collaboration
- B2C mobile alerts
- Account services alerts
- One-time passwords (two-factor authentication)
- System-integrated mobile messaging
GSMS is built on the Soprano Mobile Enterprise Messaging Suite, a proven intelligent, geo-redundant and feature-rich software platform that currently delivers message volumes in excess of 50 million mission-critical messages a month worldwide and has demonstrated its ability to handle volume spikes and maintain low message delivery latency and high platform availability.
Retail Mobile Messaging Solutions
Logistics & Operations for Retail Distribution Centres
AT&T Global Smart Messaging Suite can be used to enable SMS messaging for end-to-end retail inventory, operations, logistics and product delivery processes.
B2C Mobile Messaging
Use GSMS to send real-time mobile product announcements, loyalty programs, promotions, coupons and discounts.
Training, Safety and HR Communications
AT&T Global Smart Messaging Suite is equipped with a robust scheduling and reminder capability that can integrate directly with existing training, HR, calendar, and scheduling systems to enable mobile messaging to any mobile device, anywhere.
Retail Logistics & Operations Management
Distribution & Inventory Management
AT&T Global Smart Messaging Suite is a proven messaging platform that can integrate with existing logistics systems to automatically route information on shipments received at stores and distribution centers via SMA and capture information into IT systems and daily reports.
Staffing & Shift Offers
Use AT&T Enterprise messaging to create unlimited worker pools and configure availability parameters for each candidate. The platform automatically sends automated SMS text messages as shift offers to candidates. Simply specify the shift details and tell GSMS which groups to ask. Automatic SMS reminders will ensure workers arrive for their scheduled shift.
Multi-Site Retail Facility Operations
AT&T enterprise messaging solution enables multi-site deployment and permissions management from a single, intuitive cloud-based portal. Advanced mobile messaging APIs & plug-ins are ready to integrate with your IT systems and extend broadcast SMS and email notification to your retail systems.
Mobile Messaging for Retail Logistics
AT&T Enterprise Message can provide a rapid broadcast notification system and 2-way SMS between remote workers at multiple retail locations. For example, workers can use SMS to communicate back to central inventory and IT systems for reporting low inventory levels or flag slow-moving items. Dispatch alerts can be sent to drivers for re-routing and weather updates, and workers can use mobile devices to log hours at the beginning and end of shifts, or to report their location.
B2C Mobile Messaging Alerts & Comms
Use SMS for Customer Marketing
Integrate and consolidate SMS with your existing CRM systems and manage opt-in SMS programs designed to achieve a personal relationship with your account holders and customers. Provide your retail or franchise locations with an ability to send promotions, discount offers, and announcements.
One-Time Passwords via SMS
GSMS can generate a unique security token which can be sent via SMS to your customers’ and employees’ mobile devices as a One-Time-Password (OTP). This OTP is then used as a 2nd form of login authentication for a low-cost way to capture a 2nd form of identity verification from your users.
Prevent SPAM and Fraud
AT&T Global Smart Messaging Suite can help you comply with SPAM rules and regulation to ensure your lists and customer experience remain positive. GSMS’s powerful capabilities enable you to manage a whitelist (opt-in subscribe) and blacklist (opt-out unsubscribe) and has additional sophisticated fraud-protection capabilities as well.
Manage B2C Mobile Alerts on a Proven SMS Platform
Create opt-in SMS account management and B2C marketing programs and use AT&T enterprise messaging to automate how you send automatic reminders for customer loyalty announcements, account messages and promotions. GSMS includes sophisticated tools for large-list management, multi-site deployments, permissions-based real-time reporting and high-volume performance.
Retail Staff Coordination & Training
Business Continuity Planning
In advance, you will create your templates and group lists and your message templates (for example, different templates and lists for your regional retail workers, security agents, logistics operators, first responders, etc.). Or, import group lists and contacts from existing IT systems.
Add customised content to broadcast messages, and use the AT&T enterprise messaging platform to combine group lists, request delivery confirmations and view real-time reporting during an event. Send ad hoc notifications anytime, or schedule automatic delivery of pre-written or pre-recorded broadcast messages.
Compliance Training & Safety
AT&T Global Smart Messaging Suite can be used by retailers for automation of training reminders, safety requirements and company-wide or individualised information and announcements.
Use APIs to integrate SMS into your existing company IT systems
AT&T Global Smart Messaging Suite can be used to enhance your existing online systems to create new use cases such as One-Time-Passwords, 2-way Messaging, and Broadcast Alerting. GSMS is used widely today as a complement to leading retail IT logistics systems, CRM systems, and well as various industry alerting and facility IT systems.
Featured Use Case
Use SMS to verify worker staff safety & status, and the GSMS StaffSafe application can track responses and automatically escalate if no response is received based on duration rules you establish.
Security Options for Connectivity
Use HTTPS or FTPS for enhanced data transport security for messaging use cases such as 2-factor authentication via SMS for password protection.
Permission & Consent Controls
Permission & opt-out consent management provides the opportunity to create mobile message delivery for consumer-facing services.
Hierarchical data and visibility management. Create different views for operators, customers, sub-customers, and users.
Dynamic List Management
Create contacts, groups, and lists that reside in the cloud-based system and become available via APIs or mobile clients. Full support for dynamic opt-in and opt-out integration.
24/7 Technical Support and Service
AT&T Global Smart Messaging Suite is backed by a 24x7x365 highly available carrier support team.
Smart Integration and Automation APIs
Integrate secure and encrypted mobile messaging features with existing IT systems using SMPP, SMTP, WCTP, SNPP, HTTP, HTTPS, SOAP/WSDL, FTP, XMPP, location, group/contact, Java, or .Net.
Administration, Reporting and Analysis
Powerful real-time and scheduled reporting that can enable viewing system data across the entire school, for each individual group, or for each individual user.
Robust User Management
AT&T Global Smart Messaging Suite offers role-based user management that provides access to highly customizable capabilities based on each user for effective enterprise messaging.
2-way Multi-Channel Messaging Platform
Comprehensive 2-way messaging through a single user interface for inbound and outbound email, SMS, and MMS. Additional capabilities include voice broadcast, secure messaging and location-aware messaging capabilities.
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