AT&T Global Smart Messaging Suite (GSMS) is a proven mobile messaging solution for leading global hospitality operations and B2C communications for hotels, casinos, restaurants, cruise lines and tourism firms.
GSMS is a comprehensive 2-way cloud mobile messaging solution delivered through a single user interface for inbound and outbound messaging via SMS and email and integrates with existing IT systems to help automate communication and workflow processes throughout a single facility or across multiple facilities for:
- Facility operations
- B2C mobile communication
- Customer loyalty
- Critical incident management
- Worker, staff and mobile team collaboration
- Account services alerts
- One-time passwords (two-factor authentication)
- System-integrated mobile messaging
GSMS is built on the Soprano Mobile Enterprise Messaging Suite, a proven intelligent, geo-redundant and feature-rich software platform that currently delivers message volumes in excess of 50 million mission-critical messages a month worldwide and has demonstrated its ability to handle volume spikes and maintain low message delivery latency and high platform availability.
Integrated Messaging for Hospitality Organisations
AT&T Global Smart Messaging Suite is an advanced mobile broadcast alerting system that includes powerful broadcast alerting tools that enable 1-way and 2-way mobile alerting via SMS or email from a single, intuitive cloud-based portal. Advanced mobile messaging APIs & plug-ins are ready to integrate with your IT systems and extend broadcast SMS and email notification to your hospitality systems.
B2C Loyalty, Events & Amenities
AT&T Global Smart Messaging Suite includes powerful broadcast alerting tools that enable 1-way and 2-way B2C mobile alerting via SMS or email. Scheduling, integration and automation can help to reduce the need for manual process when communicating important information to account holders.
Business Continuity & Incidents
During critical events, it’s important to get your message across and communicate with your staff in a timely manner. AT&T enterprise messaging solution allows you to send workers safety check messages to validate if a worker is safe and can track responses and escalates if no responses received based on duration rules.
Operations & Facilities Management
Staffing & Shift Offers
Create unlimited worker pools and configure availability parameters for each candidate. The platform automatically sends automated SMS text messages as shift offers to candidates. Simply specify the shift details and tell GSMS which groups to ask. Automatic SMS reminders will ensure workers arrive for their scheduled shift.
Guest Coordination & Amenities Management
AT&T Global Smart Messaging Suite can be used to send time-sensitive interactive automated alerts and reminders to guests to help coordinate bookings, provide information about facility or local amenities and to initiate instant perks or special offers.
System-Integrated Mobile Messaging
AT&T enterprise messaging’s advanced mobile messaging APIs & plug-ins are ready to integrate with your existing IT systems and extend broadcast SMS and email notification to your hospitality and facility systems.
Use SMS for Facility Operations and Worker Coordination
AT&T Enterprise Message enables 2-way SMS throughout the facility for communication between facility staff to manage customers and guests. GSMS’s cloud broadcast notification portal allows for rapid time-sensitive information sent via SMS to pre-configured teams of workers and staff.
Featured Use Case
Use smart text messaging to automate your staffing and shift fulfillment. Candidates can respond with the push of a button, and get reminder emails or texts before their shifts begin.
Customer Loyalty Programs & Marketing Communication
Customer and Member Loyalty Programs
Integrate and consolidate SMS with your existing CRM systems and manage opt-in SMS programs designed to achieve a personal relationship with your loyalty program members and customers. Provide your corporate or franchise locations with an ability to send promotions, discount offers, and announcements.
Manage Account Alerts via SMS
Use AT&T Global Smart Messaging Suite to send automatic SMS reminders for payments due or late payments or to alert account holders of important account information. GSMS can integrate with account IT systems and can provide an audit trail with full archival of all SMS conversations..
Comply with Anti-SPAM Policies
AT&T Global Smart Messaging Suite can help you comply with SPAM rules and regulation to ensure your lists and customer experience remain positive. GSMS’s powerful capabilities enable you to manage a whitelist (opt-in subscribe) and blacklist (opt-out unsubscribe) and has additional sophisticated fraud-protection capabilities as well.
Manage B2C Mobile Alerts on a Proven SMS Platform
Create opt-in SMS account management and loyalty programs and use AT&T Global Smart Messaging Suite to automate how you send automatic reminders for payments due or late payments. announcements, account messages and promotions. GSMS includes sophisticated tools for large-list management, multi-site deployments, permissions-based real-time reporting and high-volume performance.
Incident Management & Business Continuity
Platform for Business Continuity Planning
In advance, you will create your templates and group lists and your message templates (for example, different templates and lists for each location’s hospitality operations staff, teams, specialists, and first responders, etc.). Or, import group lists and contacts from existing IT systems.
SMS for Urgent Response & Worker Safety
Trigger alerts from any web browser, whether you are on or off premises at any time of the day or night. In fact, broadcasts can even be initiated using SMS from your mobile device. The system is pre-configured so you can quickly deploy time-sensitive information to the right people from wherever you are.
Rapidly Adapt to Changing Circumstances
Add customised content to broadcast messages, and use the AT&T enterprise messaging platform to combine group lists, request delivery confirmations and view real-time reporting during an event. Send ad hoc notifications anytime, or schedule automatic delivery of pre-written or pre-recorded broadcast messages.
Use SMS for Crisis Management and Incident Response
AT&T Enterprise Message can provide a rapid broadcast notification system and 2-way SMS throughout each facility. GSMS enables ongoing communication during and after an incident, and includes an online broadcast notification portal to rapidly send time-sensitive information via SMS to pre-configured teams of workers.
Featured Use Case
Use SMS to verify worker staff safety & status, and the GSMS StaffSafe application can track responses and automatically escalate if no response is received based on duration rules you establish.
Security Options for Connectivity
Use HTTPS or FTPS for enhanced data transport security for messaging use cases such as 2-factor authentication via SMS for password protection.
Permission & Consent Controls
Permission & opt-out consent management provides the opportunity to create mobile message delivery for consumer-facing services.
Hierarchical data and visibility management. Create different views for operators, customers, sub-customers, and users.
Dynamic List Management
Create contacts, groups, and lists that reside in the cloud-based system and become available via APIs or mobile clients. Full support for dynamic opt-in and opt-out integration.
24/7 Technical Support and Service
AT&T Global Smart Messaging Suite is backed by a 24x7x365 highly available carrier support team.
Smart Integration and Automation APIs
Integrate secure and encrypted mobile messaging features with existing IT systems using SMPP, SMTP, WCTP, SNPP, HTTP, HTTPS, SOAP/WSDL, FTP, XMPP, location, group/contact, Java, or .Net.
Administration, Reporting and Analysis
Powerful real-time and scheduled reporting that can enable viewing system data across the entire school, for each individual group, or for each individual user.
Robust User Management
AT&T Global Smart Messaging Suite offers role-based user management that provides access to highly customizable capabilities based on each user for effective enterprise messaging.
2-way Multi-Channel Messaging Platform
Comprehensive 2-way messaging through a single user interface for inbound and outbound email, SMS, and MMS. Additional capabilities include voice broadcast, secure messaging and location-aware messaging capabilities.
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